Privacy policy
Last updated: October 30, 2026
Bravvo Health Equipments Inc., a California corporation (Entity No. 4282215), doing business as Massage Chairs and More ("we," "us," "our"), describes here how personal information is collected, used and shared in operating our business. It applies to our website and California showrooms; telephone, email, text and chat communications; delivery, returns, swaps and warranty assistance; and our Upgrade, Trade-In and Service Discount programs. Our Terms and Conditions describe those programs and the other terms of doing business with us.
1. Personal information we collect
| Information category | Examples | Source |
|---|---|---|
| Identifying and contact details | Your name, mailing and email addresses, telephone number, order number and account login | You |
| Transaction records and purchase acknowledgments | Items purchased, returned, swapped or upgraded; price adjustments; warranty requests; sales channel; policy version presented; acknowledgment choice and time | You and our business records |
| Payment details | Card type, last four digits and payment authorization. Payment processors handle full card numbers; we do not retain them | You, payment processors and Affirm |
| Delivery and access information | Delivery location, access instructions, measurements, delivery photographs and signatures | You and delivery providers |
| Upgrade and trade-in information | Chair photographs, brand, model, serial number, age, condition and, if requested, proof of ownership | You and our inspection at collection |
| Service Discount eligibility | Military or veteran, firefighter, law enforcement, teacher or faculty, or student status, together with the verification outcome | You and our verification partner |
| Communications | Emails, text and chat messages, call notes, reviews and call recordings made with notice | You |
| Website and device activity | IP address, browser and device details, pages visited, clicks, approximate location derived from IP, cookie and pixel information, and session replay activity | Your device and our analytics and advertising partners |
| Inferences | Likely product interests inferred from browsing or purchase activity | Our analysis |
Military and veteran status is a protected classification under California law. We use that information only to verify eligibility for the relevant discount. In showrooms, identification documents are checked without being copied or retained.
Sensitive information: Account credentials and payment information processed by our providers are used for purposes permitted by applicable law, including delivering requested services, completing transactions, preventing fraud and protecting accounts. We do not use sensitive personal information to infer personal characteristics or collect medical histories as a condition of buying a chair. Avoid sending full payment credentials, government identification numbers or unnecessary health information through ordinary email or chat.
2. Our purposes for using information
We use personal information to:
- Process orders and arrange delivery, returns, swaps and purchase support.
- Administer the Upgrade, Trade-In, Price Protection and Service Discount programs, including eligibility checks and records of purchase channel, the policy version supplied, campaign pricing and any program adjustments.
- Assist with claims under manufacturer warranties.
- Detect fraud and misuse and protect website security.
- Communicate about orders, deliveries and service needs.
- Provide marketing where permitted, obtaining consent when required.
- Evaluate and improve the website, advertising and services.
- Maintain records, meet legal duties and enforce our terms and policies.
3. Recipients of personal information
We disclose information as needed to:
- Providers operating services for us, including Shopify as our e-commerce platform, hosting, payment processing, support, email, text messaging, chat, analytics and security. Depending on the service, a provider may act on our instructions or process some information under its own legal responsibilities.
- Delivery and collection companies for scheduling and fulfillment.
- Manufacturers and their authorized service networks for warranty support.
- Affirm when you request financing.
- Our discount eligibility verification partner.
- Advertising and analytics partners, including Google and Meta, as explained in section 4.
- Professional advisors, including attorneys, accountants and insurers.
- Government bodies or other parties when legally required or necessary to protect rights or safety.
- A purchaser or successor in a business sale, merger or reorganization.
We do not exchange personal information for money. Advertising-related sale or sharing, including through applicable Shopify features, is described in section 4; a statement about not selling for money does not exclude those activities from privacy-law definitions. Providers are subject to the contractual and legal restrictions applicable to their role. We do not treat your purchase acknowledgment as authorization for unrelated use.
4. Advertising sale sharing and privacy choices
Advertising and analytics technologies, including tools provided by Google and Meta, can use online identifiers, browsing activity and inferred interests to measure campaigns and show ads on other sites. Those activities may constitute a sale, sharing for cross-context behavioral advertising or targeted advertising under applicable state law even when no money is paid for the information. The advertising disclosures in this policy cover those categories and purposes during the preceding 12 months where those features have been used.
Shopify services: Shopify hosts our store and processes information to provide checkout, payments and related services. Where Shopify Network Intelligence or other Enhanced Services are enabled, Shopify may use information about interactions with our store together with information from interactions with other merchants and Shopify to provide personalization, advertising and other enabled services. Shopify's processing and direct privacy choices are described in the Shopify Consumer Privacy Policy and Shopify Privacy Portal. Our own opt-out process remains available separately.
Opt out: Use the Your Privacy Choices link in our website footer and its data-sharing controls, or contact us using section 13. We honor recognized opt-out preference signals, including Global Privacy Control, as required by applicable law. A browser signal ordinarily applies to the browser or device sending it; where the law requires us to associate it with a known consumer, we do so. You may need to submit a preference on another browser or device. A request to opt out of sale or sharing does not require a purchase, an account, a fee or identity verification that the law does not permit.
Opting out does not prevent necessary checkout, fraud prevention, requested delivery or warranty support, and does not necessarily remove all contextual advertising. It does restrict the covered sale, sharing or targeting activities as required by law. We do not knowingly sell or share personal information about a consumer under 16 without any authorization required by law. We do not use a purchase-policy checkbox to override an opt-out or obtain blanket consent to advertising.
5. Cookies analytics session replay and chat
Necessary technologies support checkout, cart contents, security and requested services. Other cookies and pixels can support preferences, analytics and advertising depending on your choices, location and applicable law. Use the cookie banner or privacy controls where offered and your browser settings. Blocking necessary cookies may affect checkout.
Where session replay or chat tools are enabled, they can process page interactions, messages and technical information for support, diagnosis and service improvement. We configure these tools for their stated purposes and applicable privacy choices, rather than treating acceptance of sale terms as permission for unrestricted recording. Do not enter payment credentials or unnecessary sensitive information in ordinary chat. Processing by Shopify or another provider may also be subject to its privacy notice.
We honor Global Privacy Control for the covered sale or sharing purposes as required by law. Other browser Do Not Track signals do not have a uniform industry standard and are not treated as a separate opt-out mechanism; use the choices described in section 4. Third parties may collect information about online activity over time and across different websites through enabled advertising technologies, subject to applicable choices and law.
6. Order messages marketing and call recording
We use contact information for requested purchase, delivery, service, account and security communications. Optional promotional email or text choices are separate from acceptance of purchase terms and acknowledgment of this notice. Marketing consent is not required to buy. Unsubscribe from marketing email through its link or reply STOP to marketing texts; applicable carrier charges may apply. Necessary service communications may continue by a lawful method.
If we record a call, notice is provided and any legally required consent obtained before the conversation is recorded. Call notes, recordings and messages are used for the purposes stated here and retained under section 7. Contact us if you wish to use an available alternative communication method.
7. Retention periods
| Record type | Retention period |
|---|---|
| Purchases, payments, returns, swaps, upgrades, trade-ins and discount verification results | Up to seven years after purchase for warranty, upgrade, tax and accounting purposes |
| Customer support correspondence and call recordings | Up to two years, or longer if needed for a dispute |
| Marketing subscription lists | Until you unsubscribe, followed by a suppression record to prevent further marketing contact |
| Website activity and analytics | Up to 26 months |
| Photographs supplied for a trade-in estimate that did not result in a purchase | Up to 12 months |
We retain records beyond these periods only if required by law or needed in connection with a legal claim.
8. Protecting information
We maintain reasonable organizational, technical and physical security measures. No system offers complete protection, and absolute security cannot be guaranteed.
9. Privacy rights requests verification and response times
Depending on your residence and the law applicable to the business and processing, you may have rights to know the categories, sources, purposes and recipients of personal information, obtain specific information in a portable form, request deletion or correction, and opt out of sale, sharing or targeted advertising. You may also have a right to limit certain uses of sensitive information if we use it beyond the legally permitted purposes. We do not discriminate for exercising an applicable privacy right.
How to request: Email info@massagechairsandmore.com, contact us at (408) 889-1188, or use the privacy choices and request methods made available on our website. You may also submit a written request at the address in section 13. Tell us the right you wish to exercise and provide only the information reasonably needed to process it. We do not require an account merely to make a request. Requests concerning information processed independently by Shopify may also be submitted through the Shopify Privacy Portal.
Verification and representatives: For requests to know, delete or correct, we use reasonable verification proportionate to the information and risk, ordinarily matching details already held. We explain if we cannot verify a request. An authorized representative may submit a request with appropriate evidence of authority; where permitted, we may seek confirmation from you. An opt-out of sale or sharing is not subject to verified-consumer-request requirements or a requirement to provide identity documents unnecessarily.
California timing where the CCPA applies: We acknowledge requests to know, delete or correct within 10 business days and ordinarily provide a substantive response within 45 calendar days after receipt. If a lawful extension is needed, we explain it within the initial period; the extension is no more than an additional 45 calendar days. We implement sale/sharing opt-outs and applicable sensitive-information limitation requests as soon as feasible and no later than 15 business days after receipt. Different rights and applicable shorter deadlines are handled under the relevant law.
Exceptions and appeals: A request may be limited by legal duties, security needs, another person's rights, a relevant exemption or inability to verify where verification is permitted. We explain a denial and any available appeal. Email us with the subject Privacy appeal; where your state provides an appeal right, we follow its timing and provide any required information about contacting the relevant public authority. You may complain to the California Privacy Protection Agency or another competent regulator. No purchase-policy acknowledgment waives these rights.
10. Discount verification and financial incentives
Our Service Discount Program offers eligible customers 5% off qualifying purchases after status verification. Its eligibility and exclusions appear in the Terms and Conditions. We use the minimum reasonably necessary status information for verification and discount records, examine showroom identification without copying it, and do not treat status verification as permission to sell or share that status for advertising.
Participation is voluntary. An eligible person may decline verification and purchase without that discount. If an offer is a regulated financial incentive or price difference related to collection, retention, sale or sharing of personal information, we provide the required separate notice before enrollment, describing its material terms, relevant information, voluntary opt-in, withdrawal method and the basis for any required valuation. A newsletter or text-subscription incentive, if offered, has its own terms and notice. We do not assume that the value of information automatically equals the discount or enroll you through a purchase-policy checkbox. Contact us to withdraw from a program or exercise applicable rights; lawful transaction records may still need to be retained.
11. Children
The website is not intended for children younger than 13, and we do not knowingly collect their personal information. If you believe a child has provided such information, notify us so we can delete it.
12. Other websites and international processing
Manufacturers, Affirm and other linked websites are governed by their own privacy policies. We sell and deliver only within the United States. Our providers may process information in the United States and in other countries where they operate.
13. Updates and contact details
We review and update this policy at least annually and when required for material changes. The current version is published with its update date; any additional notice or consent required by law is provided. We do not use a later notice to authorize a materially incompatible use of information collected earlier without the process required by law. Accessible formats and assistance are available on request. Direct questions and privacy requests to:
Massage Chairs and More, operated by Bravvo Health Equipments Inc., a California corporation (Entity No. 4282215)
2855 Stevens Creek Blvd, Ste 1091, Santa Clara, CA 95050, United States
Phone: (408) 889-1188
Email: info@massagechairsandmore.com
Website: https://massagechairsandmore.com